LIANE CARTER, ARROWQUIP PRODUCT MARKETING MANAGER

Liane Carter joined Arrowquip in the fall of 2022, beginning her journey by writing and immersing herself in the world of cattle handling equipment.

She completed her Diploma in Creative Communications at Red River College in 2020 after working as a technician in an agriculture lab for five years while studying environmental science.

With a passion for storytelling and a keen interest in product innovation, she creates content across the ranch equipment space, focusing on stories that reflect how tough equipment and strong engineering impact real operators in the field. Working closely with the Innovations Team, Liane is continuously learning the ins and outs of every product to bring forward content that speaks to the real challenges ranchers and producers face as Arrowquip continues expanding into new industries.